Country code TLD (ccTLD)
A country-specific TLD can be useful if you conduct your business within a certain country. If you have a moving company in London, for instance, a domain name like bigbenmovers.uk will prompt Google to target searches locally in the U.K. directly to your site. A ccTLD narrows the focus of your business to a geo-specific region.
For the most part, a .com address is ideal, but if your desired domain name is not available, don’t despair. Your dream domain might still be available, but it will probably cost you.
A current operating business may be using the domain, but oftentimes, domains are purchased and never used, the company has gone out of business, or the domain was snatched up as an investment and is for sale. These are known as Premium Domains. If you are convinced that your business must have a certain unavailable domain name to succeed, investing in a premium domain name upfront could pay off in the long run.
Benefits of a premium domain
The cost of a premium domain name will vary based on several factors, but consider taking a long-term view on its value when formulating your brand.
Investing in premium domains
There are many professional investors who specialize in premium domain names and will resell them later when their value increases. If you see an opportunity to capitalize on the perfect domain name, or several, this could be your chance to start investing. After all, some domain names have skyrocketed in value over the years because of their simplicity, credibility, backlinks, and other valuable advantages.
Here is a look at some of the most highly valued domain names and what they were sold for:
If you think that’s something, consider that the domain name cars.com was valued at a staggering $872 million when the company was sold for a total of $2.5 billion just a couple of years ago. So, if you have an inkling for the next up-and-coming domain name, jump on it before someone else does!