Article 6

how to make our website

Domain name alternatives

If your business is not in a place to take on the expense of a premium domain name or if your domain name is already taken, there are many other options you can consider.

  • Choose a slightly alternate version or an abbreviated version of your desired name. Get creative, but don’t settle for too long a name or anything that could be confusing or unrelated to your business or brand.
  • Use a different domain extension. According to Google, there is no preference given to .com addresses over any other extension. If your business reflects a certain nTLD and will create a memorable web address, go for it!
  • Use a slogan instead of the company name. As long as it’s succinct, recognizable, and will reflect your brand, this could be a good way to generate marketing.

Find a domain name your customers will remember

A strong domain name is important for any size business, at any stage of development. It will entice consumers with a snappy slogan or unique title, it should promote a sense of professionalism and satisfaction, and it should separate your business from others in your industry. Think of it like you’re deciding on a company logo, because the two should go hand-in-hand. Your domain name must be a reflection of your brand, simple, and memorable.



Publisehed in: Domain-Name 12-2017

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