If you need not only to tell people who you are, but also constantly update them on what’s happening and share info, offers, research results, analytics, advices, you might need a blog.
Requirements for those websites are quite different. For a business card you might update the website once a year, but for blog you will do it every day or even multiple times a day. If you don’t find a builder, who will allow you to update the blog without the help of a professional website maker, you will better again use a social network and their website tools.
Main requirements for a landing page
Another kind of site to build with a website builder is a landing page. This kind of website is not to be updated and is only created for a couple of months to help you sell a lot of your products. It is usually designed to collect your customer’s contacts or forward them to your shop with a big “buy” button. Requirements for landing pages include being flashy and attractive, usable on all devices and very straightforward for people to do the one action advertised.
When do you need to hire?
When talking about kind of website builders there are ones specific for each kind, there are ones for blogs, landing pages and business cards.
Usually the best website builders for making one on your own end up providing those three, for anything more complex: it’s usually way better to hire a team. Separate stand the kind of internet presence like marketplace, or storefront. Such features are represented in social networks and aggregators where you put your items for sell, sometimes it makes sense to stick to a bigger platform like amazon, ebay etc. But we are talking about your very own web presence and as a rule of thumb more complex platform like a market or e-shop require some work of specialist. More complex sites to be make by a professional include:
This requires engaging specialists and they would solve your issue in two main ways:
The former is also a kind of builder workflow, but more complex and flexible. It still has to be chosen for your specific task.
Such constructors are divided into free onces and paid. They both allow you to create a corporate resource, shop, even a platform for communication. There is a conventional division between a blog oriented and for e-commerce.