Why the right Domain Name is important
There are some huge advantages in owning a high-quality domain name. A premium domain will not only protect your brand and make you look more professional, it also improves search engine rankings, generate traffic and it is a virtual asset which tends to increase in value over time.
So many domains are registered every day, and have been for the last twenty years, that all the marketable and generic names in the dictionary have already been registered long time ago. In short, in all probability your first choice will not be available to register now, and buying a premium domain name that has already been registered and which the current owner is prepared to sell, is the only option left to still obtain a truly valuable business name.
Answer yourself this simple question: Why would you want to incur masses of time and vast sums of money marketing a mediocre domain name when you can simply buy - at a premium - the domain of your choice as a brandable or generic quality domain name that will instantly give you results that are far superior? It might cost you more money, but it will save you thousands of pounds in ongoing marketing costs.
Having a good domain name is the first essential step in your quest for success. Here’s why:
Improving your marketing and visibility
A high-value domain name is generally short, descriptive, and easy to remember. It gives customers and search engines an easy and intuitive way to remember and find you. Having a great domain name is like setting up a shop on NY Madison Avenue since you get high visibility, reputation and natural traffic but without the recurrent cost.
Building online and offline credibility
Using a high-value domain for your website and your company’s email address helps establish authority, credibility and professionalism, both online and offline. Owning a memorable premium domain ensures your customers will notice that you are an established, legitimate business and as a result trust you more easily.
Get more website traffic
A lot of premium domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Type-in traffic basically means that someone who is searching for a product decides to bypass the search engine by typing the keyword of the product they want directly into their browser. This is the best kind of traffic as it is highly targeted and costs no effort to obtain.
Referral traffic normally comes from links from other websites. Plenty of premium domains are aged and come with a high amount of backlinks resulting in a higher amount of quality traffic.
Protect your brand
Premium domains are an investment in your brand and will protect your brand. If your competitor ends up with a domain name that is similar to your business you might end up losing a lot of valuable customers.
Increase your search engine ranking
The more keyword-rich your domain name the more likely it is that you’ll rank high in the search results. Premium domains are often stuffed with high-quality keywords.
Domain vs traditional marketing
Compare the cost of purchasing a premium domain against the cost of traditional marketing. Advertising in newspapers and other publications, on TV, or via online adverts are great ways of marketing your business but they have one big flaw: once you stop paying for the advert, the traffic slows down and eventually comes to a halt. A premium domain is a one-time investment [plus renewal fees] and will generate results forever.
Solid domain investment
Rather like buying property, a premium domain name is an investment. A domain name increases in value over time. If you consider that a domain is really an online shop front, it makes sense to invest in the best ”location” that you can afford, and when you come to sell the property or the business, you reap the benefit.
Buying a premium domain name is also the only option left to still obtain a truly valuable business name as all the marketable and generic names in the dictionary have already been registered long time ago.
We are preparing some links to sites that act as "estate agents" in the premium domain market. Please check back soon for more info.
For your website to have a unique identity, a domain name is essential. The domain name has to be unique to ensure that no two parties hold the same domain name as this can create a problem and will defeat the purpose of building your brand identity. Your domain name is not only your identity but your online business card as well. Unfortunately, there are people who do not give importance to their domain name without realising that doing so will also result in losing their whole online identity.
It is easy to lose your domain name if you do not understand how it works. Technically, a domain name is used for identifying and finding computers on the Internet. Since computers use Internet Protocol (IP) addresses, a series of numbers are used for identification purposes. Since there are many IP addresses out there, domain names are created to form an identity unique to each website. Without a domain name, your web address will be translated into IP numbers. Imagine the ordeal of remembering a series of numbers.
Choosing a domain name
A word or phrase is used as a domain name. When it comes to exploring some possible options, it is essential to think of catchy phrases or words that potential customers can easily remember and will bring traffic to the site. As much as possible, use a domain name that represents your website. For instance, if you are a web developer, your domain name should be relevant to the product and service you are offering.
Keeping your domain name short is also recommended. Stick to 5 to 20 characters so it is easy to remember. Aside from keeping it short, ensuring that domain names are spelled correctly will also help you to avoid brand problems.